Skellerup supports Gumboot Day
Our client Skellerup are supporters of the I AM HOPE foundation and their annual Gumboot Day. We took over the Metservice Rural Homepage leading up to Friday April 3rd. With the objective to generate donations for the foundation helping kiwi youths, it was a fun way to raise money for kids’ mental health. For people struggling with depression, it can feel like walking through mud every day.
Skellerup were able to integrate immersive branding for such a good cause. It was great to be a part of the media strategy behind this campaign and aligning the brand with the appropriate media channels. We wish Mike King every success with Gumboot Friday Tractor Trek, a fun way for kiwis especially in rural communities to join in the mental health conversation. This campaign has significance especially during such a difficult time where mental health issues have been accentuated in New Zealand.