Cookie Time Christmas Cookie Flip

2021 saw the return of the Cookie Time Christmas Cookies and we helped partner with Cookie Time to also launch the new plant-based Chocalicious flavour.

We partnered with the award-winning ZM breakfast show – Fletch, Vaughan and Megan – to deliver a 2-week promotion promoting their cookies. Each day FVM took two callers to air and encouraged them to either pick the “top” or the “bottom” of the Cookie Time Christmas Cookie. They flipped an in-studio cookie and the person who correctly guessed which side this landed on took home $500 cash!

An extra 4 weeks of activity across radio, social, digital & iHeart were used to deliver added value to the campaign.