News & Insights

Ara Nursing signification during Covid19

Ara nursing is highlighting the importance of its graduates in the current Covid19 crisis and the changing career landscape ahead. It has been timely through the current environment that they are looking for the next group of nursing recruits. We utilised media channels with significant growth in consumption over the lockdown period, including new platforms like Snapchat and micro retargeting to reach audiences with new behaviours.

With digital media participation increasing during New Zealand lockdown level 4, Ara were able to align course messaging and subsequent brand layers to motivate the next generation of essential healthcare workers. Nursing is being valued unquestionably over the globe during this crisis so the environmental and contextual awareness is at an all-time high for this career pathway.

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Kirsty Watson

Kirsty Watson

Media Executive

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