News & Insights

Was CPIT, then Ara, and now Te Pukenga

After working CPIT, Ara and now Te Pukenga it's time to reflect on this incredible journey and the transition across three different brand names.

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Ryman ‘Choosing Potential’ Content Showpiece

We worked alongside Stuff to build a stunning content showpiece for Ryman Villagers in a series called ‘Choosing Potential’

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Christchurch International Airport Job Fair

Christchurch International Airport ran a prospecting campaign to attract talent from the Canterbury area for hundreds of available jobs across the Airport Campus.

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Cookie Time Christmas Cookie Flip

2021 saw the return of the Cookie Time Christmas Cookies and their new plant-based Chocalicious flavour.

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Youngsters on good wicket

Ideation Media were proud to be a sponsor of the Christchurch representative cricket team at the South Island Primary Schools Tournament in Alexandra.

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Happy New Year!

With most people having now returned to work we want to take the time to say Happy New Year!

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Paint ‘n’ Sip

As the year quickly comes to an end we are starting to wrap up for the Christmas and New Year’s break!

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Lincoln University – Growing your future

University leaders Lincoln University are now offering two new courses to help expand skills, nurture futures & help meet industry demands.

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Donaghy’s sets drench benchmark

A fantastic integration with NZME 'The Country' radio show to highlight Donaghy’s new 'Scorpius' product launch.

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Ideation Social Club

Ideation works hard on building team culture, so we are always making sure we are connecting outside of the office. We all love to have fun and are eager to get out as a team to try new things! Our social club has brought many exciting activities for us this year including a margarita class, laser strike, ten pin bowling and beats by bingo!...

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Taking Advantage of Olympic Success

The Tokyo 2020 Olympic Games was one of New Zealand’s most successful games taking home 20 medals and capturing viewers alike.

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Great Gumboots for a Great Cause

Ideation Media are proud to have worked with Skellerup to launch the Pink Band gumboots. Red Bands have been a staple across New Zealand farms and for the first time ever, the Red Band turned pink to support Breast Cancer Foundation New Zealand.

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Cookie Time – That’s the way the Cookie Time Christmas cookies crumble!

We’ve just finished an amazing promotion with Cookie Time to promote and celebrate the launch of the annual Cookie Time Christmas Cookie season. We worked with ZM’s Bree and Clint ‘Drive Show’ who created hype and excitement live on air with ‘That’s The Way The Cookie Time Christmas Cookies Crumble’ The promotion ran each day...

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New look for Metro buses

It’s been great to assist ECAN with the media delivery of the new Metro bus livery and timetable updates. Over the next few months, distinctive teal coloured buses will appear on the streets as Metro introduces a new exterior design to its fleet. We’ve approached this as an awareness strategy to Cantabrians, delivering wider content...

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International Football Cup July 2020

Ideation Media are proud to sponsor the u12 Ferrymead Bays football team. They recently competed in the International Cup football tournament finishing 3rd place. The boys had a very successful tournament with the only loss coming in the semi-final. Ideation Media are very proud of the way you competed and conducted yourselves throughout the tournament....

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Bargain Chemist: New Media Partnership

We are delighted to announce our new media partnership with Bargain Chemist. Bargain Chemist is a New Zealand pharmacy chain 100% owned and operated by kiwis, for kiwis. They are firm believers in providing high quality healthcare at unbeatable (and sometimes free) prices. A major drawcard is that Bargain Chemist offers free prescriptions on all...

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Ara Nursing signification during Covid19

Ara nursing is highlighting the importance of its graduates in the current Covid19 crisis and the changing career landscape ahead. It has been timely through the current environment that they are looking for the next group of nursing recruits. We utilised media channels with significant growth in consumption over the lockdown period, including new platforms...

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Donaghy’s animal health importance through a crisis

Level 4 lock down hasn’t changed much for the Farming community and it has been business as usual while the rest of us navigated through a new normal. We worked with Donaghys to reach our Farmers ensuring they have access to all the necessary products via online shops versus their local store. Digital media consumption...

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Skellerup supports Gumboot Day

Our client Skellerup are supporters of the I AM HOPE foundation and their annual Gumboot Day. We took over the Metservice Rural Homepage leading up to Friday April 3rd. With the objective to generate donations for the foundation helping kiwi youths, it was a fun way to raise money for kids’ mental health. For people...

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Ara New Zealand Broadcasting School radio station selection

Chris Hair, Media Director was part of an accomplished group of industry judges at the New Zealand Broadcasting school radio station presentations recently. The winning station for 2020 is Tracks-Todays Hot Country 96.1. The presentations were excellent, the students have put in an amazing amount of work to establish gaps and opportunities within the commercial...

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Andy Ellis - Compass

Compass Pools aligning with Andy Ellis

Brand ambassadors can make a highly effective way to spread your organisation’s ethos. They are effectively a human representation of the brand. To perform correctly, it is essential that they know the brand and its products well. They should have a total understanding of the brand’s voice and personality. It’s great to see our client...

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Ryman Pioneers. A new way of living.

Congratulations Ryman Healthcare for the release of the brand transformation. Pioneering a new way to live, for a new retirement generation. A new generation are not retiring from life; they’re finding a new way to live. They are living their lives with passion and purpose, striving to push further, to create better, to go beyond...

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Canterbury Junior Dragons Futsal Team.

Ideation Media along with Phil Murfitt Orthodontists and Heartland Ricoh, are proud sponsors of the Canterbury Junior Futsal team. These 10 and 11-year-old boys are a very successful team who have topped the youth league in Christchurch for the past two seasons. They will be competing in the Australasian Championships on the Gold Coast in...

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Swanndri – High Country comes to High Street

Swanndri opens their new store in Westfield Newmarket, a high fashion mall. Swanndri has evolved greatly over the years, and the brand has often been referred to as a Kiwi icon, it’s great to partner with this heritage brand. Extending media channels environmentally with texture, whilst also looking to extend reach and affinity with the...

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Cookie Time Christmas

With the silly season right around the corner, it’s not a Kiwi Christmas without Cookie Time’s iconic Christmas Cookie’s. Ideation Media have teamed up with Cookie Time to execute a loud and engaging campaign aimed to raise awareness of sellers in the market. This year, the debut of a new flavour – Strawberry & Cream...

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Win Skellerup media business

Ideation MEDIA has been successful in partnering with the Skellerup media business. It’s great to be extending the channel strategies of this heritage and iconic New Zealand brand. We look forward to growing the partnership, increasing the marketing reach with new product categories. Skellerup has been supplying New Zealand industries and rural consumers with high...

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Supporting the kids

Ideation Media are a key sponsor of the Ferrymead Bays U11 team uniforms. This young team of talent recently competed at the International Cup in Christchurch.   Finishing a commendable fourth position amongst a large pool of international teams after an agonising close loss in penalties to Nomads in the semi-final, backed up by another...

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Four Square history remembered

Ten year anniversary of this famous Four Square television commercial series “Always looking after the locals” broadcast across South Island screens. It’s great to reflect on the history of the agency and the longevity of our client relationships. There’s nothing more rewarding than being partnered with one of New Zealand’s favourite, iconic brands. Across all media...

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25 years in the game

1996 saw Christchurch get is first Casino including dining and entertainment venues, offering an unparalleled experience and offering for locals and a busy tourism sector. Fast forward to post earthquakes and the many challenges this period presented inner City businesses of which the Christchurch Casino was no exception, but has played a huge role in...

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